Collection: I ❤️ U

Tali and Michelle, two sisters with a shared background in pharmacy and a love for all things cheeky, decided to open a unique gift shop called BOYAR Gifts. The sisters' vision was to create and curate a one-of-a-kind shopping experience that embodied their love of humor, profanity, and all things New York. 

In 2017 they launched their first gift boutique in Manhattan's Gramercy Park neighborhood before making the trendy West Village their flagship location. BOYAR Gifts quickly became a go-to destination for those looking for unique edgy gifts in the heart of the city, and Tali's fans came from all over to meet her and buy signed copies of her bestselling novels. 

BOYAR is located in the heart of NYC's West Village, offering a unique selection of gifts that capture the essence of the city and its attitude, not to mention the latest memes. 

As you walk through the door, you'll be greeted by an explosion of colorful merchandise that will make you laugh out loud. For your foul-mouthed friends, there are profanity-laden plates and mugs, politically incorrect socks, swear word coloring books, and snarky greetings cards featuring your favorite celebrities, as well as clever puns and sarcastic sayings.

But we don’t stop there — we also offer a selection of products that celebrate New York's pop culture history, from classic movies like "Taxi Driver" and "When Harry Met Sally" to iconic TV shows like "The Sopranos", "Sex & The City", "Seinfeld" and "Friends". And of course, all of our products come with a healthy dose of New York attitude and curse words, because that's just how we roll in this city. 

Whether you're looking for a gift for a friend or just want to treat yourself, we at BOYAR Gifts pride ourselves on our edgy, irreverent sense of humor, and we think you'll love our selection of gifts that are anything but boring. So come on in, have a laugh, and find the perfect gift that says, "I know you love New York and curse words just as much as we do!"