Soft Core: Adult Plush & Cheeky Toys

Because the World is Hard.

If you’re here, you probably saw the Lady Plush Smiley and thought, "I need that chaos in my life." Well, welcome to the motherlode. Soft Core is our tribute to the art of the plushie for grown ups. We’ve got stuffies that look like they’ve seen things, pillows that are more suggestive than your last Hinge date, and soft goods that are too cute for a daycare. It’s "emotional support" for the unhinged. Get squishy or get out.

About Boyar Gifts NYC

Boyar Gifts is an independent gift shop in NYC's West Village, founded by sisters Tali and Michelle -- two former pharmacists who traded prescriptions for profanity-laden plates and decided New York needed a gift shop with an actual personality.

The first Boyar boutique opened in 2017 in Manhattan's Gramercy Park neighborhood. It didn't take long to outgrow it. The flagship moved to 388 Bleecker Street in the West Village, where it's become a go-to destination for New Yorkers and visitors who are done buying the same boring candle for everyone they know.

The shop stocks funny gifts, NYC-themed gifts, pop culture gifts, and intentionally offensive gifts -- the kind of stuff that makes people actually laugh when they open it. Think profanity mugs, snarky greeting cards, Sopranos merch, Seinfeld tchotchkes, swear word coloring books, and gifts for people who think "New York attitude" is a compliment.

Tali is also a bestselling novelist, so yes -- you can get signed copies of her books here too. Because of course you can.

Boyar Gifts ships across the US and offers gift wrapping, so you can send something genuinely funny to someone in any timezone without leaving your couch.

Frequently Asked Questions

What kind of gifts does Boyar Gifts sell?

Boyar Gifts specializes in funny, irreverent, and NYC-themed gifts -- the kind that are actually worth giving. The shop carries profanity gifts, pop culture gifts (Sopranos, Seinfeld, Sex & the City, Friends, Taxi Driver), snarky greeting cards, novelty mugs and plates, swear word coloring books, politically incorrect socks, and a rotating selection of gifts that capture New York's specific flavor of humor. If it would make a jaded New Yorker crack a smile, it's probably on the shelf.

Where is Boyar Gifts located?

Boyar Gifts is located at 388 Bleecker Street in the West Village, Manhattan, New York City. The West Village flagship is the main retail location. You can also shop the full collection online at boyargifts.com with shipping available across the US.

What makes Boyar Gifts different from other NYC gift shops?

Most gift shops sell things that are fine. Boyar Gifts sells things that are funny. The curation is intentional -- every product is chosen because it has a point of view, whether that's NYC pride, pop culture obsession, profanity as a love language, or humor that actually lands. The shop was founded by two sisters who wanted to shop somewhere like this and couldn't find it, so they built it themselves. That origin story shows up in every shelf.

Who founded Boyar Gifts?

Boyar Gifts was founded by sisters Tali and Michelle Boyar. Both have backgrounds in pharmacy -- which means they spent years dispensing things that make people feel better before pivoting to gifts that make people laugh, which, honestly, same thing. Tali is also a bestselling author, and signed copies of her books are available in store and online.

Does Boyar Gifts ship, and how long does delivery take?

Yes. Boyar Gifts ships across the continental United States. Orders are packed and shipped in-house, and in-stock items ship the next business day. Shipping rates and carrier options are calculated at checkout based on package size, weight, and destination. Boyar Gifts does not currently ship internationally or to Puerto Rico, Hawaii, or Alaska. Free in-store pickup is also available at 388 Bleecker Street in the West Village -- just select that option at checkout.

What is the Boyar Gifts return policy?

Boyar Gifts accepts returns within 7 days of receiving your order. Items must be unused, unworn, with tags attached, and in their original packaging. Returns are not free -- you are responsible for the return shipping cost. Sale items and gift cards are not eligible for return. To start a return, contact the team at info@boyargifts.com or call (646) 609-3090. If you received a damaged or incorrect item, reach out right away and they will make it right.

Can I pick up my order in store?

Yes. Free in-store pickup is available at checkout for the West Village flagship at 388 Bleecker Street, New York, NY 10014. Orders can be picked up during store hours. If you plan to pick up the same day you ordered, call ahead at (646) 609-3090 to confirm your order is ready -- a pickup notification email is not always sent before the order is available.

Collection: Soft Core: Adult Plush & Cheeky Toys

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